Mackenzie, B.C., is a remote town of just 3,800 people in the foothills of the Rocky Mountains. In 2005, motivated by a frustration with a lack of products and services in the area, long-time residents Sylvain and Marilyne Laferriere decided to set that right.

The Laferrieres purchased an existing business in town and gutted and renovated the store to fit their needs. They gradually began to add products like plumbing, bath, sinks and fixtures, basic electrical and lighting and then lumber and building supplies. And in May 2006, Sylvain left his position at the local mill to work in the business full-time and it wasn’t long before the store was renamed Victory Building Centre Ace.

Local engagement is essential for the Laferrieres, who love their town. It’s also an important aspect of their business model. Social media has been especially successful for the store. They make funny and educational videos for Facebook that have been shared as far afield as Mexico and the U.K. Customers often ask when their next video is coming out.

Mackenzie’s tight-knit community has enabled the Laferrieres to build a successful business and their love for their town – and their unique and very personal way of doing business – shines through in everything they do.